With an MBA in Marketing and a unique love of natural medicine due to her own health journey, Kira is a treasure for any naturopathic business. However, this website optimization guru has a particular specialty in Search Engine Optimization. “I love to take on SEO because it’s challenging and something that is often overlooked or underestimated by busy entrepreneurs. My philosophy is that SEO needs to be highly customized to meet the needs of an individual business based specifically on the direction they’d like to go.” The art of SEO involves helping the search engines categorize you in the right spot to reach your target audience and Kira specializes in doing just that. Site structure, internal linking, long-tail keywords, and content clusters are some of the tools that she uses to help search engines categorize you correctly. Because her foundation is in IMC (Integrated Marketing Communications), she is a firm believer in making sure that all of your marketing efforts are tied together in order to produce the strongest results. Even though she has worked for years in many aspects of strategic marketing, her focus now is solely organic traffic. While placing ads and paying for rankings may work temporarily for some people, Kira thrives on building organic traffic in a way that will continue to grow for years to come. She prides herself on her ability to go after the ideal client in an honest yet strategic way.